{"source":"lever_offer_strength","relation":"causes","target":"metric_ctr","strength":"high","rationale":"SRC:EDGE value clarity lifts CTR"} {"source":"mechanism_message_clarity","relation":"enables","target":"lever_offer_strength","strength":"avg","rationale":"SRC:KMECH mechanism clarifies offer"} {"source":"sop_ab_test_offer","relation":"prerequisite_of","target":"decision_launch_variant","strength":"avg","rationale":"SRC:ENG run test before launch"} {"source":"guardrail_claim_accuracy","relation":"conflicts_with","target":"decision_launch_variant","strength":"low","rationale":"SRC:ENG block risky claims"} {"source":"concept_pricing_anchor","relation":"proxy_of","target":"lever_offer_strength","strength":"low","rationale":"SRC:EDGE anchor correlates with value"} {"source":"subcap_copywriting","relation":"part_of","target":"lever_offer_strength","strength":"avg","rationale":"SRC:EDGE skills compose lever"} {"source":"evidence_user_interview","relation":"proxy_of","target":"mechanism_message_clarity","strength":"low","rationale":"SRC:VIEW interviews reflect clarity"} {"source":"artifact_test_plan","relation":"part_of","target":"sop_ab_test_offer","strength":"avg","rationale":"SRC:ENG test plan within SOP"} {"source":"risk_overclaim_penalty","relation":"conflicts_with","target":"lever_offer_strength","strength":"avg","rationale":"SRC:FRAGr recurring compliance risk"}